A referral code is part of a referral link. Is a referral link the same as a referral code? Referral links enable businesses to keep track of the referrals each person makes, know exactly where all their referrals are coming from, and ensure customers are rewarded for all their successful referrals. The link will keep track of referrals, and activate rewards when those referrals are successful.Īs you can see, referral links make the entire referral process easier. They can then share the referral link with their friends, family, or anyone else they know who might benefit from the brand’s products or services. When customers join a referral program, they are immediately assigned a personal referral link or invite link – their own unique URL, usually generated by referral program software. But instead of just leading to a specific landing page or home page, it also contains a unique identification code that tracks who the referral came from, as well as the referred lead’s movement across the site.

On the surface, a referral link looks like any other URL link. The role of referral links within a referral program If a referred friend becomes a new customer (or meets any other program requirement), the link indicates a successful conversion, and a reward is issued to the referring customer. Referred friends can use the referral link to visit your website, and hopefully purchase or sign up for your products or services. Every customer who participates in the referral program receives a unique referral link with a unique tracking code, which traces that person’s referrals back to them. Referral links are links distributed via a referral program.

By showing a clear picture of your entire referral process, a referral link can help you improve and maximize your referral marketing efforts. This link is used to keep track of every referral that comes from a single customer.Ī referral link also tracks each step of your referral campaign in real time, from customer sign-ups to new referrals to converted leads, and more. When a customer joins a referral program, they are assigned their own unique referral link. They allow businesses to track exactly which customers have sent referrals to your site, and which of those referrals end up as new sales. Referral links are the fuel of your rewards program.

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